24/6

Speaking of McDonald's...

"Now, it would be interesting to see how my contention might play out online? Image a 24/6 online merchant? Or one that shuts down ordering each day at 8:00 p.m.? Well, I could see a local toy merchant’s website modifying its homepage each evening, saying it's closed for the night and advising parents to go "Read to their bunnies" and tuck them in for the night. ( I don't think Target would ever do that.)"

I think the author is onto something. I think that companies that alter their availability can improve their long-term position in a market, but only if it fits their mission/customers mission (ex: Chick-fil-A and RC Willey both close on Sunday because they want the day of rest).